TSM Rights Deal FTX, spending $210 million naming rights deal for 10 years. It is undoubtedly the largest Esports investment deal in Esports history with one of the biggest teams.
TSM Rights Deal FTX
TSM signed with FTX Trading Limited and West Realm Shires Services Inc, a naming rights agreement for $210 million. One of The New York Times reporters reported that The news is confirmed by the owners and operators of cryptocurrency exchanges FTX and FTX.US. From now on TSM will be known as “TSM FTX” across all the lineups, Including League of Legends, VALORANT, Apex Legends, and others.
TSM Rights Deal FTX is one of the biggest sponsorship deals for an esports team in the history of esports. The money will be used to expand their team globally, New office will be made in Asia, Europe, and South America. They will also be investing in mobile gaming and other platforms.
Now, many digital currencies and goods companies started investing in esports. Recently, Dignitas announced a partnership with digital bank QNTMPAY. Then G2 Esports partnered with Bondly( a platform for non-fungible tokens).
It is considered that TSM and its parent company, Swift, are the most valuable teams in all of esports. Forbes valued TSM at $410 million and Swift at $45 million in annual revenue. And 50% of that is from Esports.
Swift invests in many other program like Blitz App, ProBuilds, and LoLCounter. The company also owns a talent agency named “ICON”. The agency found many pro players and influencers. Such as Doublelift and Matthew “WARDELL” Yu, 100 Thieves VALORANT pro Spencer “Hiko” Martin, and Toronto Defiant streamer Francine “Fran” Vo.